Moments of truth – Jan Carlzon


What is the big idea?

Wouldn’t it be strange for a footballer to ask his coach for permission to score before kicking the ball? Jan Carlzon, former Scandinavian Airlines CEO, pleads for employees to be as autonomous as possible when aiming to “score”. This can only happen if leaders are very clear about what they want to achieve.

Why should you read it?

Calzon regularly highlights his own achievements, but also draws valuable conclusions from his own errors of judgement, which makes this book both informative and light-hearted.

Written by Horst Remes Customer Strategy Expert @ Onestone