The experts in
customer strategy

Enhancing your customer return.
That’s what we do. Big time.

You have a strategy, but your organisation hasn’t completely latched on yet

Your strategy? Crystal clear. But your organisation has trouble putting the memo into practice which results in your clients not fully experiencing what you have in mind yet.

Create focus in your organisation

Your price is at stake

The commodity trap lurks around the corner. The competition gnaws away at the margin. But you don’t want a declining EBIT in your annual report. You want to give your clients reason to choose for you other than your price.

You don’t have to be the cheapest

You want to go digital, but in a cost-effective way

Digital self-service and artificial intelligence increase your efficiency. But how do you make sure that it leaves a lasting impression on your clients?

Start with the customer experience

Your clients aren’t as satisfied as you would want them to be

Customer experience projects often get stuck in a dead-end street. Initially there is always a lot of enthusiasm, but then reality sinks in. And the clients just don’t ‘feel’ it. The return on investment? Nada.

Get more out of your CX projects

You want to be the number one in your market

Those who really stand out in customer orientation offer their clients an experience that is both consistent and exceptional. Not an easy thing to do if you’re running a large organisation that provides a wide variety of services.

Build yourself an ironclad reputation

Your organisation is not really customer oriented yet

You have a vision for the future that is customer oriented. But old habits persist. You want to steer your organisational culture in a very specific direction.

Use your customers to create that change


Your partner in customer strategy. Five enthusiasts. One slightly greyer than the other but all equally obsessed by our job. The odds of you finding more concentrated expertise elsewhere, are slim. Very slim.

Ask us a question

No time to chat with us now?

But you’re up for a proper conversation with us at some point? We’d love to help you by sharing our expertise with you. Book time with us, face-to-face. We guarantee you food for thought, at the very least.