business strategy - behavioural economics - design thinking - lean - psychology engineering
Strategic bootcamps, that’s where I flourish. It is my mission and my passion to guide leaders to make the transition to a customer centric and operationally efficient organisation.
For the last twenty years, I’ve been focusing on only that.
Trained as an engineer and in my work as a sales director, I became fascinated with the power of customer centric processes for operations, support and sales. Because nothing is easier to sell than a product or a service from a customer centric company.
My trade? To get management teams to create a distinctive and concrete strategy. I go looking for the arguments behind the opinions. That’s how we get everyone aligned.
In order to allow your organisation to be at its best, I rely on the most relevant scientific insights - not on the popular myths of customer centricity. And that’s what I like to talk about. In front of a full house or to the board of directors.
“I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time.”
Herbert B. Swope