Neil Bearden

It is not what you say, but what they remember.”

Neil Bearden

Associate Professor of Decision Sciences at INSEAD

At the Vlerick Marketing Colloquium on May 22nd, 2014

In his speech on communication (marketing, speeches, presentations), Bearden focused on the insight that people remember only a small portion of what you say, and they remember it conceptually, not literally.

Conclusion: you better make it extremely clear what it is exactly that you mean.