Book Category: Strategy

Moments of truth – Jan Carlzon

Zou het niet eigenaardig zijn wanneer een voetballer toestemming gaat vragen aan zijn coach alvorens een bal binnen te koppen?

The Brand Gap – Marty Neumeier

Uw merk is niet wat u zegt dat het is. Het is wat uw klant zegt dat het is. Er is een enorme kloof tussen merkstrategie en wat een klant uiteindelijk ziet van dat merk.

Ontvang 'Brainfood': echte expertinzichten over customer experience - max. 4x per jaar

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