Oliver Snyers

Customer Strategy Expert

cx transformation - customer experience design - customer journeys - commercial growth & retention - go-to-market 

I like to call myself an 'Experience Expert' — and I mean that in two ways.
First, as a former client of Onestone, I was there at the start of three customer experience journey projects at Telenet. The client who became the expert, you might say.
Second, because hospitality has been part of who I am since childhood. I literally grew up in one of my parents' hospitality businesses. The "customer first" mindset came with the territory — which probably explains why I naturally gravitated toward experience early in my career.

With 25 years in marketing and commercial leadership — across B2B, B2C and B2B2C — I'm known for quickly putting on the customer's hat. I like getting out there and listening to what customers are actually saying. That's usually where the most valuable feedback lives: sensing where people are engaged, where they're dropping off, where they're hesitating, or where they're genuinely surprised in a good way.

At Onestone, I help organisations make customer centricity tangible and credible — for customers and employees alike.
My favourite motto, by the way, doesn't come from a famous philosopher. It comes from my father: