Selling the invisible – Harry Beckwith

What is the big idea?

The book guides you in no nonsense language through the basic wisdoms of healthy business management. In 171 short sections Harry Beckwith puts forward the most essential strategies to be successful in the service industry.

Why should you read it?

Although it is already an “old” book (published in ’97), it is interesting for anyone who is active in the service sector. It offers you the unique opportunity for a reality check. You will notice how painful it is to realize how we all too often sin against fundamental principles.
Selling The Invisible

Stéphanie 't Felt